How Boomers Are Embracing Technology in Senior Housing
Explore how boomers are embracing technology in senior housing and how optimism, connection, and innovation are shaping modern senior living.
By Áegis Living Editorial Team · Published · Updated · 1 min read
Baby Boomers, Retirement and Technology
Baby Boomers may be entering retirement, but they aren’t slowing down—and seniors housing operators risk missing the mark if their marketing still leans on outdated stereotypes. At the recent NIC Conference, industry leaders urged operators to rethink how they reach this critical demographic, which is more connected, active, and forward-looking than many assume.
How Technology Is Changing
Benefits for Residents and Families
Technology can help residents stay connected with family, explore interests, and manage everyday routines. Video calls, digital calendars, wellness tools, and accessible communication platforms can support independence when introduced at a comfortable pace. Families can encourage participation by offering patient guidance, choosing simple interfaces, and respecting each resident’s preferences. Senior housing communities can also use technology to strengthen engagement, share updates, and create welcoming opportunities for learning. The goal is practical support that complements personal relationships and compassionate care.Senior Housing
Consider this: about 70% of Baby Boomers own smartphones and spend nearly two and a half hours on their devices each day. Among those in their 50s, smartphone adoption climbs to 91%, with an average of seven connected devices in their homes. More than a third use voice assistants like Alexa. They are not only online—91% in total—but actively engaged, with more than half on Facebook daily. TikTok use among Boomers has jumped from 2.9% in 2020 to 13.8% today, and 13% are even experimenting with ChatGPT.
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